ATM Global Halal Tourism Summit
New for 2017 the one-day summit, scheduled to take place on Wednesday 26th April 2017 on the Global Stage, will feature three interactive seminar sessions covering the big picture, halal destination strategies and how to sell halal travel.
Halal tourism is defined as the provision of services and facilities that address the specific needs of Islamic travellers, such as halal food, dry hotels and separate male/female facilities. However, it can mean different things to different people, thus creating both challenges and opportunities for the regional and global tourism sector when it comes to servicing the needs of halal tourists.
Faeez Fadhlillah, Co-Founder & CEO, Salam Standard & Tripfez, an acknowledged expert on halal tourism, will chair the panel at the opening session: Halal Tourism – The Big Picture, at which he will present his report findings. He will be joined by other key industry speakers to analyse how the Middle East benefits economically from Muslim travel as well as the sector’s true inbound and outbound potential.
The second session will delve further into the successful marketing strategies of some of the world’s leading halal-friendly destinations, from Halal certification, services and amenities, to online tools, apps and promotional efforts designed to raise awareness of their halal credentials.