KidZania® is an award-winning children’s ‘edutainment’ concept, located in The Dubai Mall. An 80,000 sq ft interactive mini-city, KidZania® combines play with learning through a fun and innovative approach. KidZania® provides a safe, unique and realistic educational environment that allows kids to do what comes naturally to them: role-playing by mimicking traditionally “adult” activities. As in the real world, children perform “jobs” and are either paid for their work (as a firefighter, police detective or journalist for example) or pay to shop or be entertained. The indoor theme park is built to scale for children, and accurately reflects the workings of a typical city through paved streets, vehicles, a functioning economy, and recognisable destinations in the form of “establishments".