The Snapchat Generation: How Gen Z's Find Travel Inspiration

The Snapchat Generation: How Gen Z's Find Travel Inspiration

27 Apr 2016, 13:10 - 14:10

Travel Tech Theatre


Granted, in 2015 we focused a lot on ‘Millennial Traveller’ but this year as millennials become the largest tourism market, we turn our attention to what will surpass them. Snapchat is a phenomenon that has hit the tourism industry with bewilderment as to its value and indeed the value of Gen Z. It’s fair to say the little is known about the travel habits of Gen Z yet, we know a bit, we understand how they think and tick, but we can only predict how they will mature into becoming a serious travel market with an expendable income.
One thing is clear, the ‘Snapchat Generation’ of tomorrow have distinctly different habits of their elder millennial siblings. Preferring messaging to traditional notions of social, we’re seeing yet a further evolution of this social-mobile space which for travel will lead to profound differences in how we acquire, convert and engage with our future visitors. Join us to gain anecdotal insight on the next generation with thought provoking reactions on the rise of Snapchat, micro-messaging and future traveller.


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