The Power of Technology in the Age of the New Digital Traveller

The Power of Technology in the Age of the New Digital Traveller

24 Apr 2017, 14:30 - 15:30

Travel Tech Theatre

Language:
English

In today’s continuously growing digital landscape, finding ways to reach and meaningfully engage with potential travellers is becoming more complex. Audiences are consuming more content on mobile than ever before, and brands are faced with the challenge of capturing travellers’ imagination and drawing them to their destinations or travel experiences. In this session, Andrew van der Feltz of Expedia Media Solutions will discuss how brands and destinations can use insights from custom research about online traveler behaviors and trends in content consumption, device usage, destination decision influences, booking habits and more for deeper understanding of the consumer purchase journey. He can also illustrate how, through a series of technology-led campaign case studies that showcase the unique travel experiences available in the Middle East, brands executed innovative, digital campaigns to break through the clutter and drive awareness, consideration and demand to the Middle East.

Contributors

  • Andrew van der Feltz

    Key Note Speaker

    Senior Director

    Expedia Media Solutions

    As senior director at Expedia Media Solutions, Andrew van der Feltz drives business development and sales for the growing display advertising space...

Sponsors

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