How and Why to Reach Generation Z

How and Why to Reach Generation Z

24 Apr 2017, 15:15 - 15:45

Showcase Theatre


Generation Z is the new ‘must watch’ consumer segment – the under 19s demographic already worth US$44 billion to the travel industry. This session looks at this sector’s traits, behaviours and ambitions – how do Gen Z-ers browse and book travel options and destinations and what type of experiential travel activities do they aspire to? What matters to them; responsible tourism, voluntourism? We also looking at their growing influence on parents and grandparents who rely on this tech-savvy generation for information on the latest trends, things to do and places to go.


  • Patrick Ryan


    Editor, Hotel News

    BNC Publishing

    Patrick joined BNC Publishing in Dubai and became editor of Hotel News Middle East in early 2017. His remit includes not only being responsible for...

  • Nila Pendarovski


    Hotel Manager

    Rove Downtown

  • Alex Schneider


    General manager

    Nikki Beach

  • David Allan


    Cluster manager

    Radisson Blu Dubai Waterfront and Radisson Blu Canal View

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