Digital Debate: The Impact of Mobile in Travel

Digital Debate: The Impact of Mobile in Travel

07 May 2014, 11:45 - 12:45

Travel Technology Theatre


The competition between regional and national tourism organisations is increasingly decided by the competence in dealing with digital marketing strategies. In an innovative "fish tank" debate global thought leaders come up with questions about key issues in digital marketing that are currently colouring the industry. The topics will be discussed with the audience in an interactive setting. The identified opportunities and solutions will help secure the future of tourism destinations.


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