How smart destinations use big data to attract ideal visitors

How smart destinations use big data to attract ideal visitors

22 Apr 2018, 13:00 - 13:30

Showcase Theatre

What defines a smart destination?  In many cases, it is leveraging big data to achieve their destination marketing goals. 

Destinations must use every tool available to attract their share of the 1.2 billion international tourists traveling annually. With such a complex and competitive market, the challenge is differentiating a destination and attracting ideal visitors, maximizing tourism revenue and minimizing environmental impact.  Smart destinations are using Amadeus travel data to analyse their position in the market, define their ideal visitor, and optimize their destination marketing efforts.  

Come hear how Amadeus for Destinations is using big data combined with unique advertising channels to maximize the economic and social impact of the tourism industry and enabling the next generation of smart destinations.


  • Ramon Sanchez


    Head of APAC & Reseller Sales


    Ramón's career started over 25 years ago in Iberia Airlines before joining Amadeus and holding key local and international positions.  In 2016, he...


Session sponsored by Amadeus

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