Inspire Action: Destination Instagram panel

Inspire Action: Destination Instagram panel

22 Apr 2018, 15:40 - 16:20

Travel Tech Theatre

The global travel industry continues to grow, with people’s passion for travel more apparent than ever. And people who love to travel, love Instagram. Those in the Middle East and across the globe seek the chance to be inspired, make memories, share travel tips and uncover hidden gems. 

Travel plans are made, shared, and made again on Instagram with 72% of travel lovers in the KSA and UAE on Instagram purchasing a trip abroad in the last year (2). This makes it the perfect place for brands to inspire key audiences and drive business results. 

Priya Patel, Brand Development Lead at Instagram, will lead a panel discussion with leading travel marketers on how they stand out for from the crowd in this highly competitive industry. They will share best practices from their campaigns to explain how Instagram’s visual nature has given them the opportunity to drive real results, bring their brands to life and engage their audiences. 

(2) Global Web Index, Instagram Users, Sadi Arabia and United Arab Emirates, September 2017



  • Priya Patel


    Business Development Lead


    Priya Patel is the Business Development Lead for Instagram in the Middle East, Turkey and Africa. She has 16 years’ experience in media and...

  • Charlie Taylor


    Group Director of Brand Communications

    Jumeirah Group

    Charlie Taylor has more than 15 years experience working in PR & Communications, predominantly for destination and hospitality brands. Currently...

  • Aida Al Busaidy


    Director C2C marketing and Campaigns

    Dubai Tourism

    Aida Al Busaidy is a renowned personality in the communications field with over 15 years of experience. Starting her career in public relations...

  • Michelle Karam



    Travel Junkie Diary and Travel4apurpose

    Michelle Karam began her hospitality career in event and public relations 17 years ago. She realised there was a gap in the market for travel...

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