The Most Common Mistakes In Influencer Marketing In 2018 (And How To Fix Them)

The Most Common Mistakes In Influencer Marketing In 2018 (And How To Fix Them)

22 Apr 2018, 16:35 - 17:35

Travel Tech Theatre

The most successful influencer marketing campaigns can yield far better results dollar-for-dollar than any other strategy. But, on the other hand, every year a sadly large number of campaigns also fail. Well-run influencer campaigns can create tremendous when run by experienced pros, but newcomers to the field often struggle because the reality of influencer marketing is very different from the image they’ve been fed by the media and marketing hype. A few simple misconceptions about influencer marketing are responsible for the handful of mistakes that cause the vast majority of headaches for the industry year after year. In this talk we’ll dispel the myths, explain the mistakes, and give you the foundation to build a successful influencer strategy.


  • Nicholas Montemaggi


    Chief Marketing Officer


    Chief Marketing Officer at iambassador, an influencer marketing agency based in Amsterdam (the Netherlands) since November 2015. MBA graduate of the...

  • Matt Gibson


    Outbound President and CEO

    UpThink and PTBA

    Matt Gibson is the Outbound President of the Professional Travel Bloggers Association, a nonprofit organization that works to help travel industry...

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