How to be a successful exhibitor

  • How to be a successful exhibitor

    The most successful exhibiting companies are those who fully realise the opportunities available to them. Through careful planning, promoting their attendance in advance and by taking advantage of the promotional opportunities we provide (many of them free of charge) these exhibitors stand out from the crowd.

    Successful participation at ATM starts now. Read our advice below covering what you can do in advance of the event and during it to increase your chances of success.

  • Increase your visibility before the show

    Exhibiting can be a powerful strategic marketing tool - whether the objective is to launch new products and services, acquire new customers, increase sales through face to face interactions, or penetrate a new market fast – understanding what you want to achieve and the ways in which you’ll do this is essential.

    The first step is to make sure you have added your company profile to the list of exhibiting companies so that potential buyers know who you are and that you’ll be there. Complete your company description and details of your products, adding press releases, videos and images, to help visitors to the Exhibitor Directory understand the value of visiting you at the show.

    Complete your Company Profile

    Use social media and your website

    Social media is a great and cost effective way to engage instantly with customers, prospects, industry experts, press and associations to build networks and reach people that may never have been possible before. Make sure that you add your social media links to your exhibitor profile on the Arabian Travel Market website so visitors can join your networks.

    Interact with us on the main social media platforms – Twitter, Facebook, Instagram and LinkedIn. Here you can gain vital information on the show and converse with your peers about pertinent industry topics.

    Invite your contacts to visit you

    ATM isn’t just an opportunity for new business and relationships; it’s also about cementing and strengthening existing ones. Make sure your network knows that you’ll be at the show by telling them and inviting them to come visit your stand.

    PR & Press

    Capitalise on a wide range of free PR opportunities designed to help promote your company to potential visitors based in this region and around the world. If you are a new exhibitor or you are a returning exhibitor launching a new product, details about your company or new product could be featured in our communications and publications.

    Work with ATM's PR team {LINK TO 8.6 Contact] to increase the coverage of your messages and stories, targeting your key markets.

    Upgrade your exhibitor package

    Consider upgrading your Exhibitor Package. On average, the Premium Plus Package delivers double the number of visitors to your online company profile, more than five times as many product page views, leading to 45% more online pre-show leads through year-round priority listings and features.

    Upgrade your Exhibitor Package

    Increase your visibility during the event

    Stand design

    Create instant impact with your stand design and reflect the message you would like to communicate to your target audience in your design. Explore our eye-catching yet cost-effective premium stand designs.

    Sponsorship and promotion opportunities

  • My Exhibitor Portal

    Many of the ways that you can get the most out of your participation at ATM start in your exhibitor portal area.

    Get started

    Want more information?

    There are further details of how you can get the maximum return on your investment at ATM in our exhibitor package guide.

    Browse or download

Official Partners

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CSR Partner

TIME Hotels

Experiential Sponsor

La Pearle

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