ATM facilitates $2 billion in travel industry deals

02 Nov 2014

New figures have unveiled Dubai-based Arabian Travel Market generated over $2 billion worth of business deals at annual 2014 May event; total World Travel Market Portfolio contributes $6.5 billion of additional revenue to the global travel industry.

Research conducted by Reed Travel Exhibitions in London, has revealed that the annual Arabian Travel Market, which takes place in Dubai each May witnessed more than 2,700 exhibitors sign business deals worth more than $2.1 billion with 23,500 visitors at the 2014 event.

Family centric travel, which accounted for more than 12.5 per cent of the $1.07 trillion global tourism market, has been selected as the official show theme for this year’s event, which takes place at the Dubai International Convention & Exhibition Centre from 4-7 May 2015.

Arabian Travel Market is a part of The World Travel Market Portfolio, consisting of four leading business-to-business travel trade events, which has facilitated more than $6.5 billion (£3.9 million) the latest research has revealed.

World Travel Market is held annually in London and taking place this week 3-6 November; WTM Latin America and the newly launched WTM Africa have both underscored the importance of the portfolio to the tourism industry and economies around the world.

World Travel Market is the WTM Portfolio’s largest and longest running event spanning 35 years with 5,000 exhibitors and 50,000 participants. World Travel Market 2013 was responsible for $3.7 billion (£2.2 billion) in industry contracts for exhibitors negotiating business deals with more than 8,500 buyers from the WTM Buyers’ Club.

Examples of business deals conducted at WTM 2013 include London West End Theatre ticket company Encore, which signed contract worth $8.3 million (£5 million) and tour board Andalucia, which signed agreements with five different tour operators in one day.

A poll of World Travel Market exhibitors and buyers revealed more than one in two expects to conduct more business of a greater value at this year’s event than they did in 2014. This should see the WTM Portfolio facilitate deals approaching a value of $7 billion (£4.2 billion) for the calendar year of 2014.

WTM Latin America launched in 2012 in Sao Paulo. The April event brings the world to Latin America and promotes Latin America to the world. WTM Latin America’s more than 1,000 exhibitors agreed deals worth more than $341 million (£206 million).

WTM Africa, the event that puts the world’s spotlight on Africa and promotes Africa to the world, launched in 2014 and saw almost 4,000 industry professionals negotiate deals worth $314 million (£189 million).

“The WTM Portfolio offers unrivalled business opportunities for its exhibitors making its events the places where the travel and tourism industry conducts its business. World Travel Market is a fixture in the global industry’s calendar, attracting the world’s most influential buyers. ATM, WTM Latin America and WTM Africa are all the leading events in their regions, running hugely successful Hosted Buyer Programmes, guaranteeing exhibitors business meetings with only the most relevant buyers,” said World Travel Market Portfolio Director, Craig Moyes.

“The fact that the WTM Portfolio generates $6.5 billion in industry business deals demonstrates; The WTM Portfolio Means Business,” added Moyes.

In total, the WTM portfolio has
• Main Stand Holder exhibitors – 1,508
• Stand Sharer exhibitors – 7,907
• Buyers 14,639 (including 479 Hosted Buyers)
• Visitors – 46,766

The WTM Portfolio 2015 schedule of events is; WTM Africa, Cape Town, 15-17 April WTM Latin America, Sao Paulo, 22-24 April Arabian Travel Market, Dubai, 4-7 May World Travel Market, London, 2-5 November


Notes to Editors: Full breakdown of WTM Portfolio’s events business generated:
WTM $3,685,204,956.84 £ 2,223,445,308
ATM $2,189,725,386.00 £1,321,159,679
WTM Latin America $341,174,256 £205,856,621
WTM Africa $313,722,533.00 £189,291,793
Portfolio Total $6,529,798,585.54 £3,939,713,041

The figures come from post-event research of exhibitors.

About Arabian Travel Market
In its 21st edition, Arabian Travel Market 2014, boasted more than 2,700 exhibitors and stand-sharers from 85 countries and attracted over 23,000 visitors from around the world.

Arabian Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes World Travel Market, World Travel Market Latin America and World Travel Market Africa.

About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 40 countries. In 2013 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider.

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