Google and ATM in Tech Day Tie-Up

18 Mar 2013

New MENA travel habits survey results to be revealed at Arabian Travel Market; ATM partnership another Google first; attendees to gain invaluable insight into latest market trends

Internet giant Google will sponsor the Arabian Travel Market (ATM) Technology Theatre as part of the newly launched Digital Technology Day on May 8th. Google will be using the Technology Theatre to share insights of the travel industry and technology under the umbrella theme of “Think Travel.”

“This is a first for ATM and the regional travel and tourism community. Our partnership with Google will not only deliver up-to-the-minute industry data, but will showcase how technology plays a role in the travel industry - whether it’s searching for ideas or booking vacations or sharing their experience through social platforms” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions.

Google’s Gulf Regional Manager, Mohamad Mourad and Marie de Ducla, Travel Industry Manager for Google in MENA will share the findings of a Google-commissioned research study conducted by IPSOS. The study will reveal the results of how travellers in MENA make decisions when it comes to travel and purchase behavior. Google commissioned a similar survey for the US travel market in 2012, with 7,500 respondents completing a 21-minute attitude and usage survey into travel habits and attitudes of leisure, business and affluent travellers.

In addition to the study, The ‘Google Think Travel’ day will feature a series of seminars for industry professionals. Several Googlers will be flying in including Nigel Huddleston, Google’s Industry Head for Travel in the UK; Dr Bernd Fauser, Global Travel Accounts Director; Maciek Nowakowski, Google Travel Product Specialist, Edouard Mailfait, Mobile Travel Expert. These executives will talk about everything from using the web for travel decisions to how travel brands can drive engagement and increase their brand awareness online.

The dedicated Travel Technology Theatre was introduced in 2012 in response to the huge demand for technology related content and the success of previous sessions within the main Seminar Theatre. Targeting all Arabian Travel Market attendees, the programme covers online travel trends, new developments in social media and advances in travel technology.

The show has grown to become the largest event of its kind in the region and one of the biggest in the world and celebrating its 20th anniversary this year, Walsh reflected on the changing face of the travel industry and the essential role technology now plays.

“Google is the most widely used web-based search engine in the world and has literally changed the lives of hundreds of millions of travelers and travel industry professionals. However it is amazing to think that Google only registered its domain name in 1997, just 15 years ago. The Google seminar presentations will no doubt highlight the profound effect technology will have on the travel industry in the future,” he said.

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, Arabian Travel Market 2013 will be held from 6-9 May at the Dubai International Convention and Exhibition Centre.

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About Arabian Travel Market About Reed Travel Exhibitions
Arabian Travel Market is organised by Reed Travel Exhibitions (RTE), the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. 

Reed Travel Exhibitions also organises Abu-Dhabi based global meetings and incentive exhibition, GIBTM which takes place from 25-27 March 2013. In 2011 RTE 13 events were the catalyst for £2,807 million worth of travel and tourism business deals.

The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. 2012 saw the launch of these exciting new events with The Spa & Wellness Summit taking place in Austria Tyrol (10-12 September), ILTM Americas launching in Mayakoba, Mexico (1-3 October).

Furthermore, April 2013 will see RTE launch ILTM Japan in Tokyo(11 -13 March), ILTM Africa taking place in Cape Town (8-9 April), World Travel Market Latin America in São Paulo, Brazil (23-25 April) and the newest addition to the Meetings and Incentives Portfolio, IBTM India launching in Mumbai (12-14 September). In 2011 RTE’s 13 events were the catalyst for £2,807 million worth of travel and tourism business deals.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business.

Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.

About Google Inc.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world.

Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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