Lawrence of Arabian Travel Market

03 Dec 2013

ATM adds new faces to marketing team as 2014 campaign goes into full swing - Jonathan Lawrence and Abbi Modaberi to bring new media skills to forefront of marketing drive   

Reed Travel Exhibitions, the organisers of the Arabian Travel Market (ATM), which takes place at the Dubai World Trade Centre on May 5-8 2014, have appointed two new marketing executives, Jonathan Lawrence and Abbi Modaberi to the event’s growing marketing team.

“Both Jonathan and Abbi will be great assets to the ATM team. Their individual talents really do complement not only each other, but our overall strategy - new media is a space where we are growing exponentially,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions, the organiser of ATM 2014.

British national Jonathan Lawrence, who began his marketing career six years ago is joining the team from Elsevier in London, where he project managed the launch of a number of new brands through industry-leading events and public relations. His earlier background included promoting exhibitions and seminars in the recruitment sector, working on developing national brands such as ‘Jobsite’ and ‘Prevista’.

Lawrence’s role within the ATM team will be to focus on website content management, develop and manage social media campaigns, database marketing and managing the photography and videography.

Having graduated from Brighton University, with a BA Hons in English Language and Literature Modaberi, has worked for Reed Exhibitions since 2009 where her new skills were recognised by winning the Association of Event Organisers award in 2012 for best use of social media.

Fast forward almost two years and Modaberi, having been promoted to the position of marketing executive, will now take on the added responsibilities of seminar programming, ATM blog- coordination, social media campaign management, developing a travel agents programme and coordinating media and sponsorship relationships.

“This being an internal move, the transition has been seamless, keeping our social media campaign firmly on track. I am also looking forward to developing our relationships with our partners in the United Arab Emirates with a strengthened digital focus,” commented Modaberi.  

ATM 2013 welcomed 2,700 exhibitors from 91 countries, covering 22,000 square metres of floor space, but the 2014 event will occupy five of the Dubai World Trade Centre’s largest halls as well as the entire Sheikh Saeed halls.
This represents a 5.8% overall increase in floor space the latest statistics revealing rising demand from Middle East exhibitors up 11%, Europe up by 7% and travel technology and hotels rising by 8% and 7% respectively.


Photo caption: (L-R) Jonathan Lawrence and Abbi Modaberi join the Arabian Travel Market’s growing marketing team.

For more information on Arabian Travel Market 2014, please log on to:

About Arabian Travel Market

In its 20th edition, Arabian Travel Market 2013 boasted more than 2,700 exhibitors and stand-sharers, from 91 countries. For more information visit:

Arabian Travel Market is part of the Reed Travel Exhibitions’ portfolio, which includes 15 of the world’s leading travel industry events.

Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.

The 15 events are; World Travel Market (WTM), Arabian Travel Market (ATM), World Travel Market Latin America, International French Travel Market (IFTM), International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), ILTM Asia, ILTM Japan, ILTM Americas, ILTM Spa, Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM) and China Incentive, Business Travel and Meetings (CIBTM). 

2014 will see the launch of International Ski Travel Market (ISTM) and Africa Travel Week incorporating WTM Africa, ILTM Africa and IBTM Africa. 
Reed Exhibitions

The world's leading organiser of trade and consumer events running over 470 events in 37 countries. Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business.

Reed Exhibitions network of offices and promoters extends to 65 countries.

Reed Elsevier

Reed Elsevier is a world leading provider of professional information and online workflow solutions in the Science, Medical, Legal, Risk Information and Analytics, and Business sectors.
Based in over 200 locations worldwide, they create authoritative content delivered through market leading brands, enabling their customers to find the essential data, analysis and commentary to support their decisions.

For more information, please contact:

Nathalie Viselé
Shamal Marketing Communications
PO Box 502701
Office 106, Al Sufouh Tower
Dubai Media City
Dubai, United Arab Emirates
Office: +971 4 3652711 I Direct : +971 4 3652712 I Mobile : +971 50 4576525
Fax:+971 4 4278703
E-mail: I Website:
Josse Dulka
Senior Account Executive
Shamal Marketing Communications
PO Box 502701
Office 106, Al Sufouh Tower
Dubai Media City
Dubai, United Arab Emirates
Office: +971 4 3652711 I Direct : +971 4 3652709 I Mobile : +971 50 654 0229
Fax:+971 4 4278703
E-mail: I Website:


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