Middle East first for ATM as show introduces new augmented reality app

01 May 2014

ATM introduces new app which will be applied to key pages in ATM show daily to bring images to life in the form of videos


For the first time in the Middle East, the Arabian Travel Market’s (ATM) magazine the “Show Daily” is venturing into the digital world by introducing a new app named ‘Augmented reality’ (AR). This app is not only a first for the Middle Eastern exhibition market, but it will also be applied to key pages of the Show Daily magazine to bring images to life in the form of professionally produced video content.

The app is brought to ATM by NPI media, publishers of the Show Daily, who are introducing it for the first time. A team of videographers will be on site gathering content for the app, ensuring the latest news and information is accurately conveyed to the shows attendees, through a dynamic and interactive digital portal.

“Augmented reality provides the opportunity to literally bring a story and message to life as a still image in the printed media jumps off the page through a smart phone or tablet; it moves, speaks and features music and animation to engage readers and viewers in a new and exciting way,” said Rob Nicholas, publisher of the show daily.

Readers of the Show Daily can also share videos through other social media portals, allowing companies offering information to share the videos on their online platforms. The app also allows for videos to be received through electronic direct mailers (EDMs).

“We are pleased to be the first to introduce this technology it in the form of a show daily. I am sure that tech-savvy visitors and exhibitors will be as excited by this as we are,” added Nicholas.

The Arabian Travel Market takes place over four days, May 5-8, and the show daily will be featuring a limited number of videos, each approximately three-minutes long each day. For further information please contact ATM@npimedia.com

For more information on Arabian Travel Market 2014, please log on to: www.arabiantravelmarket.com

For media registration to Arabian Travel Market 2014, please log on to:




About Arabian Travel Market

In its 20th edition, Arabian Travel Market 2013, boasted more than 2,700 exhibitors and stand-sharers, from 91 countries.


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Arabian Travel Market is part of the Reed Travel Exhibitions’ portfolio, which includes 15 of the world’s leading travel industry events.

Reed Travel ExhibitionS

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 21 international events in 14 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel. RTE is part of Reed Exhibitions.”

Reed Exhibitions

The world's leading organiser of trade and consumer events running over 470 events in 37 countries. Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business.

Reed Exhibitions network of offices and promoters extends to 65 countries.

Media contact:
Nathalie Viselé


Shamal Marketing Communications

PO Box 502701

Office 106, Arjaan Office Tower

Dubai Media City

Dubai, United Arab Emirates

Office: +971 4 3652711 I Direct : +971 4 3652712 I Mobile : +971 50 4576525

Fax:+971 4 4278703

E-mail: nathalie@smc-pr.com I Website: www.smc-pr.com


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