Contributor Profile

Gemma Greenwood

Job TitleDirector

Company NameContent Inc.


Gemma has 20 years' experience as a journalist, editor and corporate and crisis communications consultant. She has worked for a range of major newspaper titles and business publications during this time, spanning three continents - Europe, the Middle East and Australia - and has developed a reputation as a leading commentator specialising in travel, tourism and hospitality. In the Middle East, she is well known for her work with the region's largest annual industry event, Arabian Travel Market (ATM). Since 2010, Gemma has curated the ATM conference programme and moderated several high-profile sessions featuring industry leaders. She has also worked in partnership with GT Media ME to edit the highly regarded ATM Yearbook and more recently, the first World Travel Market London annual to celebrate the event’s 40th anniversary.

As Director of Content Inc., Gemma provides corporate communications services to key clients across the UK, Middle East, Africa and Asia, including Accor, dnata, Dubai Tourism, The First Group, Rotana and VisitBritain, and has also developed expertise in the fast-growing halal tourism sector, working with specialists including, Serendipity Tailormade, Tripfez, Salam Standard and more. Content Inc. also supports PR agencies in the UAE and Saudi Arabia with high-quality editorial content and delivers media and crisis communications training, with recent clients including Accor and Atlantis The Palm in Dubai. 

Conference Sessions

  • The Hotel Landscape in a Post-Covid-19 World

    Monday13:30 - 14:3001 Jun 2020
    Live Webinar

    This session will discuss the profound and wide-ranging impact of the global coronavirus pandemic on the Middle East’s hotel sector, from closures, redundancies...

    • Language: English
  • Bouncing Back: Tourism Strategies for the Future

    Tuesday13:00 - 14:0002 Jun 2020
    Live Webinar

    Industry experts discuss how the long-term tourism development strategies put in place by the region’s governments will prove a catalyst for recovery when trave...

    • Language: English
  • The ATM Saudi Arabia Tourism Summit

    Monday13:30 - 16:0029 Jun 2020
    ATM Global Stage

    The inaugural ATM Saudi Arabia Tourism Summit brings together key stakeholders driving the kingdom’s socio-economic transformation, discussing the challenges an...

    • Language: English
  • The ATM Hotel Industry Summit

    Tuesday11:00 - 13:3030 Jun 2020
    ATM Global Stage

    The second ATM Hotel Industry Summit throws the spotlight on local and global trends shaping the region’s hospitality sector, from the changing role of traditio...

    • Language: English
  • Culture Tourism for Growth

    Tuesday15:00 - 16:0030 Jun 2020
    ATM Global Stage

    2020 marks the dawn of a new era for the region’s tourism sector as dynamic new attractions and projects emerge to establish the Gulf and wider Middle East as a...

    • Language: English

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