Contributor Profile

Keith Tan

Job TitleCEO

Company NameSingapore Tourism Board


Keith Tan took over the reins of the Singapore Tourism Board just under a year ago. He joined STB from his role of deputy secretary of policy at the Ministry of Defence. Tan joined the Singapore Tourism Board midway through its 2016-2020 travel marketing strategy, which focuses on stories, fans and channels. 

Conference Sessions

  • Bouncing Back: Tourism Strategies for the Future

    Tuesday13:00 - 14:0002 Jun 2020
    Live Webinar

    Industry experts discuss how the long-term tourism development strategies put in place by the international governments will prove a catalyst for recovery when ...

    • Language: English

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