Why Tourism is Saudi's New 'White Oil'

Why Tourism is Saudi's New 'White Oil'

29 Apr 2019, 14:50 - 16:00

ATM Global Stage

As Saudi Arabia undergoes a period of rapid economic diversification and forges ahead with its forward-thinking Vision 2030 blueprint for the nation's socio-economic development, this session discusses the positive repercussions for the kingdom's travel, tourism and hospitality sectors. Industry experts will discuss what steps need to be taken to maximise Saudi's tourism potential and boost its economic contribution, from attracting investment in hotel developments, infrastructure and tourism attractions to supporting and spearheading policy reforms and promoting tourism and hospitality as a number one career choice for Saudi nationals. The opportunities to further leverage Saudi's religious tourism industry, but also put the kingdom on the map as a global leisure and MICE destination, will also be up for discussion.


  • Richard Dean


    Presenter of the Business Breakfast on Dubai Eye 103.8FM and Director of Roar Interior Design

    Richard is one of the region's most engaging business speakers, drawing on two decades experience as a journalist with the world's leading media...

  • Dr. Fahad Al Jarboa



    Saudia Private Aviation

    More than 25 years combined experience in tourism, travel and aviation, holding various executive position as CEO of AlTayyar Travel Group, VP...

  • Dr. Badr Al Badr



    Dur Hospitality

    Dr. Badr bin Hamoud Al Badr is a veteran business leader, serial entrepreneur, a published author, a blogger, and a social activist. The Chief...

  • John Davis



    Colliers International MENA

    John, a British national, has over 30 years of property related experience and joined Colliers International in 1994 from one of South Africa's...

  • Alex Kyriakidis


    President and Managing Director Marriott ME&A

    Marriott International

    Alex Kyriakidis is President and Managing Director, Middle East & Africa (MEA), for Marriott International, Inc., with responsibility for all...

  • Reema Al Mokhtar


    Head of Destination Marketing

    Jabal Omar Development Company

    Reema Tarik Al Mokhtar is the Head of Destination Marketing at JODC, her main aspiration is to promote the holy city of Makkah as a destination with...

  • Majed M. AlGhanim


    Director of Tourism

    Saudi General Investment Authority

    Currently holding position of Director of Tourism in the Investment Attraction Deputyship of the General Investment Authority. Started career in...

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