The Strategies Influencer Marketing Experts Use To Maximize Campaign Value and Amplify Reach

The Strategies Influencer Marketing Experts Use To Maximize Campaign Value and Amplify Reach

29 Apr 2019, 16:00 - 17:00

Digital Showcase Theatre
Language:
English

This talk will teach you how to leverage the two main strategies experts use to squeeze maximum value out of influencer campaigns: 1) Generating owned content for multiple brand platforms and 2) Planning plug-and-play evergreen content campaigns that will continue to generate leads and customers year after year.

Contributors

  • Matt Gibson

    Moderator

    CEO

    UpThink

    Matt Gibson is the former President of the Professional Travel Bloggers Association, an award-winning adventure travel writer and photographer at...

  • Amanda Moutaki

    Speaker

    Writer and Digital Influencer

    MarocMama

    Amanda Mouttaki is an American writer, blogger, and entrepreneur based in Marrakech. She is the voice behind the popular website MarocMama which...

  • Kenneth De Pauw

    Speaker

    Digital Director

    Edelman

    With over 14 years of experience, Ken has worked across all areas of digital marketing including, social media, search marketing (SEM & SEO),...

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