Make Your Connection: Influencers as a Key Part of the Marketing Mix in the COVID-19 The Road to Recovery

Make Your Connection: Influencers as a Key Part of the Marketing Mix in the COVID-19 The Road to Recovery

03 Jun 2020, 15:00 - 16:00

Live Webinar
Language:
English

This session is organised by ITP.

A panel of three prominent travel and lifestyle influencers from the region will talk about the best practices when it comes to creating unique, engaging and impactful travel and lifestyle content – content that is able to deliver real, measurable ROI for brands, and how to prepare for the road to recovery.

Panellists will seek to provide answers on how influencers can offer true value to brands and the importance of offering insightful, informed coverage. The speakers will also touch on how content creation is an inherently collaborative process and the benefits of forming long-term, credible relationships to create lasting impressions between influencers and brands.

Don't forget to register for this live webinar by visiting the Virtual ATM Event

Contributors

  • Eddie Taylor

    Moderator

    Head of Content

    ITP

    Eddie Taylor is currently Head of Content at ITP Create, an experiential and content marketing agency that offers innovative, multi-dimensional...

  • Abdullah al-Jumah

    Speaker

    Author, Lawyer & Influencer

    Abdullah al-Jumah

    Abdullah Al-Jumah is a Saudi travel writer, TV presenter and Harvard-trained lawyer. He has published 3 bestselling books, including a bestselling...

  • Talal al-Rashed

    Speaker

    Hospitality and Luxury Gastronomy Expert

    Talel al-Rashed

    Talal al Rashed is a Kuwaiti based culinary and hospitality expert living in Dubai since 2013. His journey sprung from his professional background in...

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